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7 Ways to Get More Referrals for Your Roofing Business

February 28, 2022
Erick Vargas

One of the best ways to find new clients for your roofing business is through referrals. A person is 4x more likely to purchase a service from someone if their friend or family referred it. That’s why building and running a solid referral program is crucial for your long-term success.

But how, exactly, do you get more referrals from your existing clients? Well, there are numerous strategies you can adopt for that. In this article, we’re going to look at 7 of those.  

Let’s dive in.  

First and foremost, ask nicely

This may seem like a stretch, but it’s not. A satisfied customer is very likely to recommend you to a friend if you just ask nicely.  

Most customers will never refer you to people in their circle because you never asked them to. After you’ve provided your service, ask the client to share your portfolio with people in their circle, or post about you on their social media.  

It’s a nice way to get some initial exposure.  

Keep in touch

As you’ve provided your services to a certain client, you obviously have got their contact information. Maybe a phone number or an email address. Use it to get in touch with them and remind them of your presence.  

Send new offers and marketing content to their contact; not too often, though — you don’t have to be spammy. Keeping in touch helps you stay on their radar and remind them that you’re still available for your service.  

When you do this, you’re much more likely to get referred by them as you stay fresh on their memory.  

Ask for updates

Another method to stay on your customers’ radars is to ask for updates.  

For instance, you can ask whether the roof you did for them is to their satisfaction and if they are happy with it. Furthermore, you can ask for their feedback; doing so will help you build a perception that you’re always trying to improve your services, enhancing their experience, which increases the likelihood of them referring your business.  

Get in touch after a weather event

If there was a recent weather event that was likely to negatively affect their roof, it’s a nice idea to get in touch with them to see how they’re holding up.  

Doing so will benefit you in a few ways. First, they may ask for more of your services to repair the damage caused by the event. Second, they will have fresh memories of you in their mind when you stay in touch with them after such calamities. Third, they will get the perception that you’re a business that cares for its customers.  

All these perks combined will help you get more clients, as well as retain the existing ones for longer.  

Offer discounts on repeat purchases

Another strategic way to stay in touch with your existing customers is to give them discounts for future purchases.  

Try saying something like, “Thanks for being such a loyal customer. To show our appreciation, we would like give you a 10% discount on your next service purchase!”. When you do this; first, the client will be more likely to come back to you for future work; second, they will keep you in mind while referring to someone else.  

get-more-referrals-for-your-roofing-business

Start a referral program

Your customers are more likely to recommend you to a friend if there’s something in it for them.

And the best way to go about this situation is to offer a cash reward program on every successful referral. For example, you can say something like, “Refer us to a friend and get a $100 Amazon gift card when they buy from us”.  

Offer quality service

Last but not least, the best way to make an everlasting image in your customers’ minds is to provide top-quality services that exceed their expectations.  

Do everything in your power to meet and even exceed their anticipations from you. When they’re utterly happy with your work, they’re very likely to remember you whenever someone in their circle talks about something they need and you provide.  

The bottom line

Getting referred by your existing customers is one of the best ways to land more clients in the long run. There are several strategies you could adopt to get high-quality referrals from your customers.

In this article, we have discovered some of the best ways you can go about the situation.

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