Watch their full customer testimonial here:
This commercial painting company bids 15 to 20 commercial projects every week, while also managing a residential division.
Their biggest obstacle wasn't a lack of opportunities—it was the inability to follow up on every estimate.
Their workflow looked something like this:
Because everything relied on manual processes, the team had to prioritize only their largest opportunities.
Smaller projects—and even many promising commercial bids—often received little or no follow-up.
As they explained:
"We're only following up with some of our biggest customers and our biggest projects because it's too time-consuming."
For growing subcontractors, that's a difficult position to be in. Every missed follow-up represents another opportunity that could have turned into awarded work.
Like many construction companies, the business had assembled a collection of tools over the years.
They were using:
While each tool served a purpose, none of them worked together as a centralized construction CRM.
The result?
Hiring another employee just to manage follow-up didn't make financial sense.
Instead, they needed software designed specifically for commercial contractors.
After evaluating their options, Followup CRM stood out because it was built only for construction sales teams—not generic sales organizations.
Instead of forcing the company to customize a traditional CRM, Followup CRM already understood how subcontractors sell.
Every project becomes its own opportunity record, allowing teams to organize:
The team immediately recognized how much simpler their workflow could become.
As they saw the platform during their demo, one reaction summed it up perfectly:
"This already solves 300 problems."
One of the biggest advantages of Followup CRM is automation.
Instead of relying on estimators to remember every phone call or email, Followup CRM automatically keeps opportunities moving through the sales pipeline.
Using Automations and Sequences, subcontractors can:
Rather than spending hours manually tracking every opportunity, teams can focus on conversations that move projects forward.
Once the company implemented Followup CRM and began using automated follow-up sequences across every commercial estimate, the impact was apparent.
They now apply follow-up sequences to every commercial project they bid.
The result?
Three to four times more feedback from contractors compared to their previous manual email process.
That increased engagement has helped the team:
They also noted that automation helped create stronger collaboration internally.
Instead of sales activities living inside individual spreadsheets or inboxes, the entire team stays informed throughout the bidding process.
As they described it:
"Being able to automate and keep our team in the loop has really created lots of positive energy around sales."
Beyond automation, Followup CRM gives contractors access to reporting and analytics that simply aren't possible inside spreadsheets.
Sales teams can easily track:
These insights make it easier to identify which relationships are producing the best results and where additional follow-up can improve close rates.
Instead of guessing which contractors deserve attention, your data helps drive smarter decisions.
Unlike generic CRMs, Followup CRM is purpose-built for commercial construction.
Whether you're a:
Followup CRM helps organize your entire preconstruction sales process—from lead capture through awarded work.
With built-in automations, reporting, integrations, and construction-specific workflows, your team can spend less time updating spreadsheets and more time building relationships that win projects.
If your team is still tracking bids in spreadsheets, relying on manual reminders, or struggling to follow up consistently, it may be time for a CRM built specifically for construction.
Followup CRM helps commercial contractors automate follow-up, organize every opportunity, improve team collaboration, and close more business—all in one centralized platform.
👉 Request your personalized live demo today: https://www.followupcrm.com/request-live-demo