Here are the top seven HubSpot CRM competitors reviewed in this article, with the use case each one fits best.
HubSpot CRM earned its reputation as an all-in-one platform for sales and marketing teams. Marketing Hub handles email marketing, landing pages, forms, and marketing campaigns with workflow automation.
Sales Hub adds deal tracking, meeting scheduling, sequences, and sales forecasting. Service Hub gives service teams tools for tickets and shared conversations.
Everything sits on one contact database, so a lead’s website visits, email opens, and deal stage all show up on one record. That unified customer view is the main reason marketing teams stay with it.
Sales Hub is free for up to two users. Starter is listed at $20 per seat per month, Professional at $90 per seat per month, and Enterprise at $175 per seat per month.
Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500, and lower per-seat prices apply with an annual commitment.
The gaps show up when a business sells in a way the platform was not built for. HubSpot has no bid calendar, no concept of an estimate as the sales document, and lighter ticketing than a dedicated customer support platform.
Teams end up building custom properties and pipelines to approximate a workflow another tool handles out of the box. The specialized CRM tools below each take one of those workflows and build the product around it.
Each tool below is a HubSpot alternative for a specific type of team. The entries are not ranked against each other. Read the one that matches how your business sells and treat the rest as context.
Followup CRM is a sales and bid-tracking CRM built for commercial and specialty trade contractors, including roofing, electrical, concrete, flooring, glass and window, and waterproofing companies.
It was built by contractors, and the whole platform follows the construction sales cycle: lead intake, bid, estimate, proposal, and close. More than 4,000 construction professionals use it.
Where a general CRM treats a bid as a deal stage, Followup CRM treats it as the core record. Leads import from many sources, each opportunity carries its project details and contacts, and a digital bid calendar keeps every due date in front of the team.
Reps log follow-ups against the right project, and leadership sees the pipeline by stage and value from the sales and estimating dashboards. Teams that organize their bid pipeline into clear stages know where each opportunity stands before the due date arrives.
The proposal generator builds branded proposals and sends them for e-signature. Its AI-powered tools include Gregg AI Assist for drafting and Voice AI for spoken record updates.
There is no free plan, and the team runs a demo on request.
Book a demo to see Followup CRM in action.
Image source: zoho.com
Zoho CRM is a good fit for small businesses that want sales automation, email marketing, and customer data in one system without a large software budget.
The free edition supports up to three users with contact management, workflow automation, and standard reports. Paid editions add multiple sales pipelines, mass email, built-in calling, web forms for lead capture, and sales forecasting.
Zia, Zoho’s AI assistant, scores leads, predicts deal outcomes, and flags anomalies in sales performance.
The Professional edition adds Blueprint for process management, which forces every deal through the same defined steps, plus inventory management and a Google Ads integration for tracking marketing campaigns back to revenue.
Because Zoho sells dozens of other apps, teams that already run Zoho Books, Zoho Desk, or Zoho Campaigns can connect them without third-party tools.
Zoho CRM pricing runs per user per month, billed annually: Standard at $14, Professional at $23, Enterprise at $40, and Ultimate at $52. Monthly billing costs more, and every paid edition has a free trial.
Image source: salesforce.com
Salesforce Sales Cloud is built for large sales organizations with many territories, long approval chains, and custom data models.
Salesforce customers can configure almost any object, field, or workflow, and the AppExchange marketplace adds thousands of third-party apps.
For enterprise solutions that need to connect sales, service, and marketing data in one place, Sales Cloud sits at the center, with Marketing Cloud and Service Cloud sold as separate products.
The current editions ship with built-in AI. Core includes opportunity scoring, conversation intelligence, advanced pipeline management, and custom forecasting. Advanced adds Sales Programs, enhanced security, and expanded data capacity.
Max bundles Agentforce for Sales, Salesforce Spiff, Sales Planning, Salesforce Maps, and Slack Enterprise+. Customizable reports and dashboards are available on every edition, with Tableau Next for deeper analytics on Core and above.
Sales Cloud pricing is per user per month. Starter Suite is $25, billed monthly or annually. Pro Suite is $100, Core is $195, Advanced is $395, and Max is $550, all billed annually. Most contracts are annual, and a 30-day free trial is available.
Image source: pipedrive.com
Pipedrive is a sales-focused CRM built around visual pipelines. Each deal moves through drag-and-drop stages, with scheduled activities showing reps what to do next.
For small- and mid-sized sales teams that want deal tracking without a marketing platform attached, it is a suitable choice.
The Lite plan covers lead, calendar, and pipeline management with AI-powered report creation and a real-time sales feed. Growth adds full email sync with tracking, automations that handle repetitive tasks, nurturing sequences, and forecast reports.
Premium adds lead generation and routing, custom scoring, company data enrichment, AI email tools, and e-signatures. Ultimate adds account security rules, a sandbox, and extended phone support.
Email marketing, chatbots, web visitor tracking, and project tools are sold as add-ons rather than built into the base plans.
Pipedrive's pricing model is per seat per month, billed annually: Lite at $14, Growth at $39, Premium at $59, and Ultimate at $79. Every plan has a 14-day free trial with no credit card required.
Image source: activecampaign.com
ActiveCampaign is a marketing automation platform with optional sales CRM functionality, making it a strong choice for marketing teams running email campaigns and automated follow-up.
The automation builder handles multi-step sequences triggered by customer behavior, such as a page visit, a purchase, or an unopened email, and the platform ships with 950+ prebuilt automation recipes.
Email marketing features include a drag-and-drop designer, 250+ templates, A/B testing, and dynamic content.
Plus and above add landing pages, site messages, cross-channel marketing, and generative AI for content. Pro adds predictive sending, conditional content, advanced segmentation, and attribution tracking.
The CRM side covers contact profiles, tags, and custom fields, with pipeline management and lead scoring available as a Pipelines add-on. SMS and WhatsApp are also sold as add-ons.
ActiveCampaign pricing is contact-based rather than per user. At 1,000 contacts and billed annually, Starter is $15 per month, Plus is $49, Pro is $79, and Enterprise is $145. Starter and Plus include one user seat, Pro includes three, and Enterprise includes five.
A 14-day free trial is available.
Image source: zendesk.com
Zendesk is a customer support platform rather than a sales CRM, and it belongs on this list because many teams evaluating HubSpot alternatives are really shopping for service tools.
Every customer inquiry from email, chat, phone, or social media lands in one agent workspace with the full conversation history. Routing rules send each ticket to the right agent based on status, capacity, and skill.
The Support Team plan covers email ticketing, routing, prebuilt analytics dashboards, and prewritten responses.
Suite Team adds AI agents, a knowledge base, messaging and live chat, telephony, and omnichannel routing. Suite Professional adds skills-based routing, an IVR phone tree, AI writing tools, and custom reporting.
AI agents are included on every plan, billed by automated resolution. Customer satisfaction surveys, SLA tracking, and side conversations with teammates round out the service toolkit.
Zendesk pricing is per agent per month: Support Team at $19, Suite Team at $55, and Suite Professional at $115, all billed annually. Monthly billing is higher, and Suite Enterprise is quoted through sales. A 14-day free trial is available.
Image source: monday.com
monday CRM enables businesses to configure CRM capabilities using visual boards, with columns for the data each process needs. Each pipeline is a board, each deal is a row, and columns hold whatever data the business needs.
Teams that already manage projects on monday.com can hand a closed deal straight to a delivery board without switching tools.
The Basic plan organizes leads, contacts, and deals with one custom dashboard. Standard adds two-way Gmail and Outlook integration, a centralized communications hub, custom automations, and five dashboards.
Pro adds sales forecasting, mass emails, email sequences, 50 custom dashboards, and 25,000 automation actions per month.
AI agents on Standard and above source leads, prep meetings, and take notes. The App Marketplace covers third-party apps and integrations for calling, documents, and accounting.
monday CRM pricing is per seat per month, billed annually, with plans starting at three seats: Basic at $12, Standard at $17, and Pro at $28. Ultimate is quoted through sales. A 14-day free trial of Pro is available.
Start with the business needs driving the switch: sales follow-up, marketing campaigns, customer support, or project handoffs.
List three recurring workflows and ask each vendor to demonstrate them. Check the setup required, the subscription tier, and any additional charges.
Second, look at where the tool will sit in your stack. A CRM that does not talk to your accounting, estimating, or project management software becomes another place to re-enter data.
For contractors, that means checking the integrations list for the systems the office already runs before anything else.
Third, think about adoption. Reps who came up through the field will not log activity in a system that feels like paperwork.
The CRM has to be simpler than the spreadsheet it replaces, and the first thing it should improve is follow-up, since most companies generate enough construction leads and lose them to slow or missed follow-up instead.
The same logic applies to any construction lead management software decision: fit beats breadth.
If your sales team is tracking bids in HubSpot deal stages, a spreadsheet, or a mix of both, the gaps show up in the same places every time.
A bid due date sits in someone’s inbox instead of a shared calendar. A follow-up on a submitted proposal never gets scheduled. Leadership asks what is in the pipeline and gets three different answers. None of that is a people problem. It is a tool problem.
Followup CRM was built by contractors to fix those gaps. Every lead becomes an opportunity with its project details, contacts, and documents attached. The digital bid calendar keeps every due date visible to the whole team.
Proposals go out branded and come back signed through e-signature. Sales and estimating dashboards show win rates, pipeline value, and activity by rep, so you can see which bids are worth chasing and which ones to let go.
Gregg AI Assist and Voice AI take the data entry off your reps, and the integrations with Procore, QuickBooks, Sage, Foundation, Vista, and CompanyCam keep the office systems in sync.
Salesforce is the competitor most often named alongside HubSpot, since both sell general-purpose sales, marketing, and service platforms to a wide range of industries. The more useful question is which tool fits your workflow.
For commercial and specialty trade contractors, HubSpot’s real competition is a construction-specific CRM like Followup CRM, because it tracks bids, due dates, and proposals natively instead of through custom deal stages.
Salesforce, HubSpot, and Zoho CRM are established general-purpose options. For commercial contractors, Followup CRM is our top pick, with tools built around the bid cycle and integrations with construction accounting and estimating systems.
Businesses may compare alternatives because of subscription costs, paid feature requirements, onboarding fees, or workflow needs.
Followup CRM stands out for contractors who want bids, estimates, and proposals organized around the construction sales process.
A CRM solution for sales teams should provide sales pipeline management, manage leads, organize customer data, and automate repetitive tasks. Look for customer interaction tracking, integration capabilities, and options to create custom reports.
Followup CRM brings these together for contractors, with sales workflows built around bids, deadlines, and proposals to focus sales efforts on promising opportunities.
Yes. Marketing automation capabilities, customer engagement features, and workspaces for customer support agents vary by product and CRM plans. Check what is included and what costs extra.
Contractors may also need tools for customer requests and customer feedback to maintain customer relationships. Followup CRM is the strongest choice here when the priority is commercial bids and sales follow-up.