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Construction CRM: Why Do You Need One?

June 1, 2022
Erick Vargas

The reality is that owning and operating a construction company is difficult. As a business person, you must make daily decisions that have an impact on your staff.

Whether you're considering how much to spend on subcontractors or which vendors will provide you with the best value for the supplies you'll need for your projects, you'll need to consider these factors.

If you still don't know what CRM is or why your construction business needs it, don't worry. You're not the only one. However, if you understand what a CRM is, you may come up with alternative strategies to use it to better your construction firm and, in turn, greatly increase your revenues.

What exactly is CRM?

CRM stands for Customer Relationship Management, which is the short answer. It's critical to talk about what CRM is and why a company needs it.

CRM stands for customer relationship management, and it is a system for effectively managing your company's leads in order to maximize profits. All of the people who could become your future customers, including your current customers, are referred to as leads. Construction CRM, more particularly, refers to the software that your company can use to manage your clients' information, evaluate their interactions, and track data throughout their lifecycle.

CRM software's main purpose is to help you enhance your business interactions with your clients. Your opportunities will be generated to new clients if you have an effective and productive CRM; your current customers will become your devoted advocates, who can then refer you to fresh prospects. According to research, organizations who use CRM to engage their prospective clients get 451 percent more qualified leads.

A man writing on his iPad at a desk

So, What's the Point of a Construction CRM?

Many small-to-medium-sized construction companies rely on customer satisfaction to create new business. When a construction company's clients are pleased with the quality of their work, they will spread the news through word-of-mouth. However, relying solely on the quality of one's job is insufficient. Customer interactions must also be managed by construction companies.

Giving Your Clients More Value

One value of implementing a construction CRM is it will assist your organization in providing more value to the customer by streamlining all of the necessary documents associated with a construction project. These documents cover everything from gathering information from potential clients to preparing an initial project cost estimate, contract signing, job scheduling, and contingency charges, all the way to the final invoice. With good CRM software, you will only have to input data once, and the software will take that information and turn it into the records you need. The length of time it takes to process essential documents will be greatly reduced with an effective CRM.

Process Improvements

CRM software would also help you streamline all aspects of client engagement, such as managing clients, scheduling appointments, responding to client inquiries, and tracking email campaigns.

Maintaining a List of Qualified Leads

Although most CRM software includes project management features, the actual focus of a construction CRM should be on maintaining relationships between your company and its clients. One of the most important advantages of a good CRM is the ability to sort your leads according to your preferences. For instance, your CRM can extract all of the required data from your leads, allowing you to decide which prospects are worth following up on.

To summarize, a construction CRM must be able to provide your company with a thorough view of all of your new leads, all of the projects on which you are presently bidding, and all of your current clients.

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