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Sales and Marketing Tips

10 Examples of Sales Followup Emails for Bids

January 14, 2022
Courtney Fuller

Communication is the key to business success. To get as many profitable clients as possible, you need to convert potential sales leads into actual clients. And as you may know, email is one of the biggest platforms to get in touch with your potential clients and onboard them. 

However, for any major or minor reason, the potential client may not see or respond to the first followup email after a sales call that you sent them. That’s when you need to send in a sales follow-up mail to let them know the offer is still available.

But you see, catching the attention of a prospect on a sales related mail is hard, mainly because mailboxes are usually filled with thousands of useless emails people don’t even care to look at. How do you make sure your email doesn’t end up in the same situation? 

Well, to catch the attention of the potential client, you need to send an email in a perfect format. It must have a template that catches their attention at first glance. However, it’s easier said than done — catching someone’s attention through email is not a walk in the park. 

But fear not, this article has got you covered. When you don’t receive a response after placing a bid on a construction project, you can use one of the following 10 sales templates to follow up. 

Subject Lines for a Sales Followup Email

1. Subject: Ready to get started on our offer?

“Dear [Name]

I’m writing this to hear back from you about the offer [XYZ]. 

We would like to know if you’re still interested and how you’d like to move forward. 

Looking forward to hearing back from you soon. 

[Signature]”

This is a neat and straightforward way to send a sales follow-up email and figure out whether the client is still interested. 

2. Subject: We have the info you requested!

“Dear [Name]

I have good news! — I was able to talk to [this] department and cater the information you requested. 

Please let me know how you’d like us to conduct the info and proceed from here. 

Looking forward to hearing back from you soon. 

[Signature]”

If the prospect requested info about a certain aspect of your workflow, you can leverage it to send a follow-up email. 

3. Subject: Here’s the info I promised!

“Dear [Name]

I really enjoyed talking to you on [day] about [project]. I promised you some more info about [XYZ].

The good news is: I have got the info I promised. Please let me know how you’d like to have a conversation and proceed from here. 

Looking forward to hearing back from you soon. 

[Signature]”

If you promised a certain piece of info during your earlier conversation, this template is your best friend.

4. Subject: Would you like to have more information?

“Dear [Name]

I’m writing this to hear back from you about the offer [XYZ]. 

If you’d like to have more information about our bid to make up your mind, feel free to let us know. We will be happy to provide you with additional information. 

Looking forward to hearing back from you soon. 

[Signature]”

Another clever template to urge the person to talk to you. It’s perfect for scenarios where the person seemed to not have enough knowledge about your offer during earlier conversations. 

5. Subject: I see you’re interested in our offer 

“Dear [Name]

I see you’ve checked out our previous bid email and visited our website (thanks technology!)

I’d like to know if you want to talk a bit more about our offer and how you’d benefit from it.

Looking forward to hearing back from you soon. 

[Signature]”

If you have the tools to check who’s visiting your site, this template is essentially your best friend. 

6. Subject: Just making sure you get this incredible offer 

“Dear [Name]

I sent you an offer for your project [XYZ] earlier but I see you haven’t read the email. I don’t blame you — anyone can miss important stuff among thousands of unread emails. 

I’m writing this to follow up on our offer [XYZ]. Please have a look and let me know what you think.

Looking forward to hearing back from you soon. 

[Signature]”

If the person hasn’t opened and read the email you sent earlier, this is essentially the best template to use to reach out to them for a second chance. 

7. Subject: I just tried calling you to talk about the offer [XYZ]

“Dear [Name]

I recently tried calling you to talk about our offer on your project [XYZ]. 

Your number was busy, so I thought it’s right to ask you when you will be available to talk. 

Please give me a call back on [number] and we can have a conversation. 

Looking forward to hearing back from you soon. 

[Signature]”

If you tried calling the person on their number but couldn’t connect, this template comes in handy. 

8. Subject: I hope you can set me on the right track 

“Dear [Name]

I recently contacted you with an offer [XYZ] — but afterward, I suspected you may not be the right person to present the info to. 

We provide various construction-related services. Would you be so kind as to redirect me to the right person within your company I should talk to about this?

Looking forward to hearing back from you soon. 

[Signature]”

A neat, yet clever way to send a follow-up. Try it!

9. Subject: We are expanding our services!

“Dear [Name]

I recently sent you an email with a bid for your project [XYZ].

Just wanted to let you know that we’re expanding our services and now we can handle [XYZ] too! Please let me know if you’d be interested to know more about it. 

Looking forward to hearing back from you soon. 

[Signature]”

A nice way to send a follow-up if you have recently added one or more services to your offerings. 

10. Subject: Good news! We could work out a better offer for you!

“Dear [Name]

I recently contacted you with a bid on your project [XYZ].

Well, I contacted the [XYZ] department to see if I can arrange a better offer for you, and it seems like I can! 

Please let me know how you’d like to have a conversation so I can present the new offer to you. 

Looking forward to hearing back from you soon. 

[Signature]”

If your original bid was too bold and you’d would like to dial down a bit, this is essentially the best way to go about the situation. 

The bottom line

So, there you have it — these are the top 10 best sales email templates you should master to make the most out of your leads and contacts.

Just pick the right template based on the situation and your needs, and you’re good to go.

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