1) Built for Construction, Not Marketing
HubSpot: A general-purpose CRM focused on marketing automation. Great for running email campaigns, but clunky for tracking bids, proposals, and project opportunities.
Followup CRM: Built for the way contractors actually sell work. Track every invitation to bid, every proposal, and every follow-up in one place. No excessive marketing tools — just the essentials that keep your team organized and focused on winning projects.
2) Easier to Use — Adoption That Sticks
HubSpot: Powerful, but overwhelming. Sales teams in construction often find the system too complex. Training takes time, and adoption suffers.
Followup CRM: Simple, intuitive, and purpose-built. Most teams get up and running in just a couple of 30-minute onboarding calls. The interface is clean, so even non-technical staff can use it daily without frustration.
3) Seamless Integrations With the Tools You Already Use
HubSpot: Integrates well with marketing platforms, but construction software integrations are limited. Getting HubSpot to connect to accounting or estimating tools often requires expensive custom work.
Followup CRM: Direct integrations with the tools construction teams use every day: Foundation, Sage, Vista, Procore, Outlook, Gmail, QuickBooks, and more. Your sales data and accounting data stay aligned without double entry.
4) Proposal & File Management That Works
HubSpot: Can’t hold proposals, bid packages, or project files in a centralized way. Users often end up managing proposals in email attachments or shared drives.
Followup CRM: Store every proposal, contract, and related document right inside the client record. No more lost files, no more digging through inboxes. Everything you need to manage the sales cycle lives in one secure system.
5) Reporting That’s Ready on Day One
HubSpot: Reporting is powerful, but building dashboards takes a lot of work. Construction teams often spend hours setting up and still don’t get the job-specific insights they need.
Followup CRM: Reporting is pre-built for contractors. Quickly see hit rates, backlog, salesperson performance, and revenue forecasting without needing a data analyst. Decisions become faster and more accurate.
FAQs
Q: Can HubSpot store proposals for construction projects?
A: No. HubSpot does not natively manage proposals or bid packages. Followup CRM is built to store and organize proposals directly inside each project record.
Q: Which CRM integrates best with my existing construction software?
A: Followup CRM has a direct integration with Foundation, Sage, Vista, Spectrum, Procore, and more, eliminating double entry between sales and accounting. HubSpot does not.
Q: Is HubSpot too complex for construction companies?
A: Many contractors find HubSpot’s marketing focus and reporting setup too complicated. Built by contractors, for contractors, Followup CRM offers a simpler, construction-specific experience.
The Bottom Line
If you’re a construction company trying to run your sales process on HubSpot, you’re probably feeling the pain: no proposal management, too much complexity, and reports that take hours to build.
With Followup CRM, you get a system designed for construction sales from the ground up: easy to use, fully integrated with your tools, and ready to help you bid less and win more.
Ready to see it for yourself? Book your demo below.
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