1) Built for Contractors, Not Everyone
Followup CRM was created “by contractors, for contractors.” Unlike Salesforce, which serves every industry under the sun, Followup focuses exclusively on construction. From day one, its features were shaped around real-world workflows like managing bids, tracking opportunities, and coordinating subcontractors.
2) Seamless Construction Integrations
Construction companies rarely work in a silo. Followup CRM integrates directly with the tools your teams already use—Sage, Foundation, Viewpoint, Procore, FCS Roofing, QuickBooks, and Outlook. Instead of paying for custom Salesforce development or outside consultants, these integrations are built-in and construction-ready.
3) Smarter Project Relationships
In construction, one project can involve dozens of subcontractors. Followup CRM is designed around this reality, letting you easily manage “one-to-many” relationships at the opportunity level. The result? Clearer reporting, less pipeline inflation, and better visibility into every job.
4) Cost-Effective/Efficient
Salesforce can be powerful, but it’s also complex and expensive—often requiring full-time admins, training programs, or consultants to get it right. Followup CRM delivers immediate value with minimal setup. Users report:
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18% higher closing ratios
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6 fewer admin hours per person per week
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Near-100% team adoption rates
That’s real ROI, without the overhead.
5) Simple, Supportive, and User-Friendly
Followup CRM is built for ease of use. Most teams can get up and running in under an hour—no steep learning curve, no Salesforce certifications required. And when you need help, Followup’s customer support team is responsive, accessible, and understands the construction industry.
The Bottom Line
Salesforce is a great platform for many industries—but construction isn’t just “any industry.” It requires specialized workflows, integrations, and support. That’s why contractors who compare the two often find that Followup CRM isn’t just easier to use, it’s the smarter, more cost-effective choice for growing a construction business.
Ready to see it for yourself? Book your demo below.
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