3 Steps to generating and converting high margin leads
An ounce of prevention is worth a pound of the cure. We've all heard the saying, but are you putting it into practice in your business? When it comes to tracking sales, many people end up paying, in time and resources, for cures to problems they could have prevented.
"If you aren't tracking your leads and sales,
you can’t fix what you don't know is broken."
Don't fall into the trap of believing that as long as sales are happening, then there's no need to track them. Why not use knowledge from past sales for improving future sales? What about when sales aren't happening? Here are some of the top reasons contractors should be tracking their sales:
Why Contractors Should Track leads and Sales
Tracking sales allow you to:
- Analyze trends to avoid feast or famine months
- Clearly see if you're hitting company sales and profits goals
- Help your sales team's efficiency
Avoid Feast or Famine Revenue
Subcontractors and specialty contractors, like roofers and plumbers, enjoy the flexibility of being their own boss, but that can come with a cost: periods of feast or famine. Periods of famine are when you're barely scraping by, usually at a slow time of the year.
When you don't have a system, like Followup CRM, to track your sales, you put your company at risk for stretches of time without closing deals or winning bids because you have no historical data to review. You can't accurately predict sales in future quarters or years without having data that back up your predictions. Without these predictions, it becomes difficult to set goals, meet goals, and continue growing your subcontracting company.
Meet Company Goals
So you've set sales goals for your contracting business—great! The question to ask yourself is if you're meeting those sales goals. The only way for you to figure that out is by tracking your sales. If you find that company sales are routinely missing the mark, you have the opportunity to find out why and correct that issue. If you aren't tracking your sales, you can’t fix what you don't know is broken.
Strengthen Your Sales Team
An important piece of the sales puzzle is the team you've assembled to perform those sales. If you don't give your sales team information they need, like historical data on sales for specific clients or during certain seasons, then they're at a loss for how to prioritize their workflow and clients. Your salespeople arguably know more about the clients you serve than any other employee, so give them data they can use to make informed decisions—and close deals.
How To Track Sales
You've got the why now you need the how. Dive right into sales tracking with our free sales tracking tool. Followup CRM offers features like sales reports, customized visuals like graphs, and individualized sales charts for each salesperson on your team.